\u538b\u6ee4\u673a\u4f5c\u4e3a\u4e00\u79cd\u5e7f\u6cdb\u5e94\u7528\u4e8e\u5de5\u4e1a\u751f\u4ea7\u7684\u5206\u79bb\u8bbe\u5907\uff0c\u5176\u4ef7\u683c\u53d7\u5230\u591a\u79cd\u56e0\u7d20\u7684\u5f71\u54cd\u3002\u672c\u6587\u5c06\u5bf9\u538b\u6ee4\u673a\u7684\u5e02\u573a\u8fdb\u884c\u5206\u6790\uff0c\u63a2\u8ba8\u5f71\u54cd\u4ef7\u683c\u7684\u56e0\u7d20\uff0c\u4ee5\u53ca\u4ef7\u683c\u7b56\u7565\u7684\u5236\u5b9a\uff0c\u4ee5\u671f\u4e3a\u76f8\u5173\u4f01\u4e1a\u548c\u7528\u6237\u63d0\u4f9b\u53c2\u8003\u3002<\/p>\n
I. Market analysis<\/p>\n
\u538b\u6ee4\u673a\u5e02\u573a\u662f\u4e00\u4e2a\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\uff0c\u56fd\u5185\u5916\u4f17\u591a\u54c1\u724c\u53c2\u4e0e\u7ade\u4e89\u3002\u6839\u636e\u5e02\u573a\u8c03\u67e5\uff0c\u538b\u6ee4\u673a\u7684\u4ef7\u683c\u8303\u56f4\u8f83\u5e7f\uff0c\u4ece\u51e0\u4e07\u5143\u5230\u51e0\u767e\u4e07\u5143\u4e0d\u7b49\u3002\u5176\u4e2d\uff0c\u8fdb\u53e3\u54c1\u724c\u7684\u538b\u6ee4\u673a\u4ef7\u683c\u76f8\u5bf9\u8f83\u9ad8\uff0c\u800c\u56fd\u5185\u54c1\u724c\u7684\u538b\u6ee4\u673a\u4ef7\u683c\u76f8\u5bf9\u8f83\u4e3a\u4eb2\u6c11\u3002\u5728\u5e02\u573a\u4e0a\uff0c\u4e00\u4e9b\u5927\u578b\u4f01\u4e1a\u7531\u4e8e\u5177\u6709\u8f83\u9ad8\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5e02\u573a\u4efd\u989d\uff0c\u901a\u5e38\u80fd\u591f\u83b7\u5f97\u66f4\u597d\u7684\u4ef7\u683c\u8c08\u5224\u80fd\u529b\u3002\u4e2d\u5c0f\u578b\u4f01\u4e1a\u5219\u53ef\u4ee5\u901a\u8fc7\u9009\u62e9\u5408\u9002\u7684\u54c1\u724c\u548c\u578b\u53f7\uff0c\u83b7\u5f97\u66f4\u5177\u7ade\u4e89\u529b\u7684\u4ef7\u683c\u3002<\/p>\n
\u4e8c\u3001\u5f71\u54cd\u56e0\u7d20<\/p>\n
1. \u54c1\u724c\u4e0e\u54c1\u8d28\uff1a\u4e0d\u540c\u54c1\u724c\u548c\u54c1\u8d28\u7684\u538b\u6ee4\u673a\u4ef7\u683c\u5b58\u5728\u5dee\u5f02\u3002\u8fdb\u53e3\u54c1\u724c\u7684\u538b\u6ee4\u673a\u901a\u5e38\u5177\u6709\u8f83\u9ad8\u7684\u54c1\u8d28\u4fdd\u8bc1\u548c\u6280\u672f\u542b\u91cf\uff0c\u56e0\u6b64\u4ef7\u683c\u76f8\u5bf9\u8f83\u9ad8\u3002\u800c\u56fd\u5185\u54c1\u724c\u7684\u538b\u6ee4\u673a\u5728\u54c1\u8d28\u548c\u6280\u672f\u4e0a\u4e5f\u6709\u6240\u4e0d\u540c\uff0c\u56e0\u6b64\u4ef7\u683c\u4e5f\u5b58\u5728\u5dee\u5f02\u3002\u7528\u6237\u5728\u9009\u62e9\u538b\u6ee4\u673a\u65f6\uff0c\u9700\u8981\u6839\u636e\u5b9e\u9645\u9700\u6c42\u9009\u62e9\u5408\u9002\u7684\u54c1\u724c\u548c\u54c1\u8d28\u3002<\/p>\n
2. \u578b\u53f7\u4e0e\u89c4\u683c\uff1a\u4e0d\u540c\u578b\u53f7\u548c\u89c4\u683c\u7684\u538b\u6ee4\u673a\u4ef7\u683c\u4e0d\u540c\u3002\u5927\u578b\u53f7\u7684\u538b\u6ee4\u673a\u5177\u6709\u8f83\u5927\u7684\u5904\u7406\u80fd\u529b\u548c\u66f4\u9ad8\u7684\u5206\u79bb\u6548\u7387\uff0c\u56e0\u6b64\u4ef7\u683c\u76f8\u5bf9\u8f83\u9ad8\u3002\u800c\u5c0f\u578b\u53f7\u7684\u538b\u6ee4\u673a\u4ef7\u683c\u76f8\u5bf9\u8f83\u4f4e\uff0c\u4f46\u5904\u7406\u80fd\u529b\u548c\u5206\u79bb\u6548\u7387\u4e5f\u76f8\u5bf9\u8f83\u4f4e\u3002\u7528\u6237\u9700\u8981\u6839\u636e\u5b9e\u9645\u9700\u6c42\u9009\u62e9\u5408\u9002\u7684\u578b\u53f7\u548c\u89c4\u683c\u3002<\/p>\n
3. \u6750\u8d28\u4e0e\u5de5\u827a\uff1a\u538b\u6ee4\u673a\u7684\u6750\u8d28\u548c\u5de5\u827a\u5bf9\u5176\u6027\u80fd\u548c\u4f7f\u7528\u5bff\u547d\u5177\u6709\u91cd\u8981\u5f71\u54cd\u3002\u9ad8\u54c1\u8d28\u7684\u6750\u8d28\u548c\u5148\u8fdb\u7684\u5de5\u827a\u80fd\u591f\u63d0\u9ad8\u538b\u6ee4\u673a\u7684\u6027\u80fd\u548c\u4f7f\u7528\u5bff\u547d\uff0c\u56e0\u6b64\u4ef7\u683c\u76f8\u5bf9\u8f83\u9ad8\u3002\u800c\u666e\u901a\u6750\u8d28\u548c\u4f20\u7edf\u5de5\u827a\u7684\u538b\u6ee4\u673a\u4ef7\u683c\u76f8\u5bf9\u8f83\u4f4e\u3002\u7528\u6237\u9700\u8981\u6839\u636e\u5b9e\u9645\u9700\u6c42\u9009\u62e9\u5408\u9002\u7684\u6750\u8d28\u548c\u5de5\u827a\u3002<\/p>\n
4. \u9644\u52a0\u529f\u80fd\u4e0e\u914d\u7f6e\uff1a\u4e00\u4e9b\u538b\u6ee4\u673a\u5177\u6709\u9644\u52a0\u529f\u80fd\u548c\u914d\u7f6e\uff0c\u5982\u81ea\u52a8\u5316\u63a7\u5236\u7cfb\u7edf\u3001\u8fdc\u7a0b\u76d1\u63a7\u7b49\u3002\u8fd9\u4e9b\u9644\u52a0\u529f\u80fd\u548c\u914d\u7f6e\u80fd\u591f\u63d0\u9ad8\u538b\u6ee4\u673a\u7684\u64cd\u4f5c\u4fbf\u5229\u6027\u548c\u5de5\u4f5c\u6548\u7387\uff0c\u4f46\u4e5f\u4f1a\u589e\u52a0\u4ea7\u54c1\u7684\u6210\u672c\u548c\u4ef7\u683c\u3002\u7528\u6237\u9700\u8981\u6839\u636e\u5b9e\u9645\u9700\u6c42\u9009\u62e9\u662f\u5426\u9700\u8981\u8fd9\u4e9b\u9644\u52a0\u529f\u80fd\u548c\u914d\u7f6e\u3002<\/p>\n
5. \u5e02\u573a\u9700\u6c42\u4e0e\u4f9b\u5e94\uff1a\u5e02\u573a\u9700\u6c42\u548c\u4f9b\u5e94\u60c5\u51b5\u4e5f\u4f1a\u5f71\u54cd\u538b\u6ee4\u673a\u7684\u4ef7\u683c\u3002\u5728\u5e02\u573a\u9700\u6c42\u65fa\u76db\u65f6\uff0c\u4f9b\u5e94\u5546\u53ef\u80fd\u4f1a\u63d0\u9ad8\u4ef7\u683c\u4ee5\u6ee1\u8db3\u5e02\u573a\u9700\u6c42\u3002\u800c\u5728\u5e02\u573a\u9700\u6c42\u4f4e\u8ff7\u65f6\uff0c\u4f9b\u5e94\u5546\u53ef\u80fd\u4f1a\u91c7\u53d6\u964d\u4ef7\u7b56\u7565\u4ee5\u5438\u5f15\u5ba2\u6237\u3002\u7528\u6237\u53ef\u4ee5\u6839\u636e\u5e02\u573a\u60c5\u51b5\u548c\u81ea\u8eab\u9700\u6c42\u9009\u62e9\u5408\u9002\u7684\u8d2d\u4e70\u65f6\u673a\u3002<\/p>\n
6. \u5730\u533a\u5dee\u5f02\u4e0e\u8fdb\u53e3\u5173\u7a0e\uff1a\u4e0d\u540c\u5730\u533a\u548c\u56fd\u5bb6\u7684\u538b\u6ee4\u673a\u4ef7\u683c\u5b58\u5728\u5dee\u5f02\u3002\u4e00\u4e9b\u8fdb\u53e3\u54c1\u724c\u7684\u538b\u6ee4\u673a\u5728\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u65f6\u9700\u8981\u7f34\u7eb3\u4e00\u5b9a\u7684\u5173\u7a0e\uff0c\u8fd9\u4e5f\u4f1a\u589e\u52a0\u4ea7\u54c1\u7684\u6210\u672c\u548c\u4ef7\u683c\u3002\u7528\u6237\u53ef\u4ee5\u6839\u636e\u5b9e\u9645\u60c5\u51b5\u9009\u62e9\u5728\u56fd\u5185\u6216\u56fd\u5916\u8d2d\u4e70\u538b\u6ee4\u673a\u3002<\/p>\n
\u4e09\u3001\u4ef7\u683c\u7b56\u7565<\/p>\n
1. \u6210\u672c\u5bfc\u5411\u5b9a\u4ef7\uff1a\u6839\u636e\u4ea7\u54c1\u7684\u6210\u672c\u52a0\u4e0a\u9884\u671f\u7684\u5229\u6da6\u6765\u786e\u5b9a\u4ea7\u54c1\u7684\u9500\u552e\u4ef7\u683c\u3002\u8fd9\u79cd\u5b9a\u4ef7\u65b9\u5f0f\u8003\u8651\u4e86\u4ea7\u54c1\u7684\u5236\u9020\u6210\u672c\u3001\u7ba1\u7406\u8d39\u7528\u3001\u9500\u552e\u8d39\u7528\u7b49\u6210\u672c\u56e0\u7d20\uff0c\u662f\u4e00\u79cd\u8f83\u4e3a\u4f20\u7edf\u7684\u5b9a\u4ef7\u65b9\u5f0f\u3002\u4f46\u8fd9\u79cd\u5b9a\u4ef7\u65b9\u5f0f\u6ca1\u6709\u8003\u8651\u5230\u5e02\u573a\u9700\u6c42\u548c\u7ade\u4e89\u60c5\u51b5\uff0c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4ea7\u54c1\u5b9a\u4ef7\u8fc7\u9ad8\u6216\u8fc7\u4f4e\u3002<\/p>\n
2. \u7ade\u4e89\u5bfc\u5411\u5b9a\u4ef7\uff1a\u6839\u636e\u5e02\u573a\u7ade\u4e89\u60c5\u51b5\u6765\u5236\u5b9a\u4ea7\u54c1\u7684\u9500\u552e\u4ef7\u683c\u3002\u901a\u8fc7\u7814\u7a76\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u5b9a\u4ef7\u7b56\u7565\uff0c\u7ed3\u5408\u81ea\u8eab\u4ea7\u54c1\u7684\u7279\u70b9\u548c\u4f18\u52bf\u6765\u5236\u5b9a\u4ef7\u683c\u3002\u8fd9\u79cd\u5b9a\u4ef7\u65b9\u5f0f\u8003\u8651\u5230\u4e86\u5e02\u573a\u7684\u7ade\u4e89\u72b6\u51b5\uff0c\u80fd\u591f\u66f4\u597d\u5730\u6ee1\u8db3\u5e02\u573a\u9700\u6c42\u548c\u63d0\u9ad8\u5e02\u573a\u5360\u6709\u7387\u3002\u4f46\u8fd9\u79cd\u5b9a\u4ef7\u65b9\u5f0f\u9700\u8981\u65f6\u523b\u5173\u6ce8\u7ade\u4e89\u5bf9\u624b\u7684\u52a8\u6001\u548c\u5e02\u573a\u53d8\u5316\uff0c\u5177\u6709\u4e00\u5b9a\u7684\u98ce\u9669\u548c\u4e0d\u786e\u5b9a\u6027\u3002<\/p>\n
3. \u4ef7\u503c\u5bfc\u5411\u5b9a\u4ef7\uff1a\u6839\u636e\u4ea7\u54c1\u80fd\u591f\u7ed9\u7528\u6237\u5e26\u6765\u7684\u4ef7\u503c\u6765\u786e\u5b9a\u4ea7\u54c1\u7684\u9500\u552e\u4ef7\u683c\u3002\u8fd9\u79cd\u5b9a\u4ef7\u65b9\u5f0f\u5173\u6ce8\u4ea7\u54c1\u7684\u6027\u80fd\u3001\u54c1\u8d28\u3001\u670d\u52a1\u7b49\u65b9\u9762\u662f\u5426\u7b26\u5408\u7528\u6237\u7684\u9700\u6c42\u548c\u671f\u671b\uff0c\u5e76\u4ee5\u6b64\u6765\u5236\u5b9a\u4ea7\u54c1\u7684\u9500\u552e\u4ef7\u683c\u3002\u8fd9\u79cd\u5b9a\u4ef7\u65b9\u5f0f\u80fd\u591f\u66f4\u597d\u5730\u6ee1\u8db3\u7528\u6237\u7684\u9700\u6c42\u548c\u63d0\u9ad8\u7528\u6237\u7684\u6ee1\u610f\u5ea6\uff0c\u4f46\u9700\u8981\u51c6\u786e\u5730\u8bc4\u4f30\u4ea7\u54c1\u7684\u4ef7\u503c\u5e76\u4e0e\u7528\u6237\u8fdb\u884c\u6709\u6548\u7684\u6c9f\u901a\u3002<\/p>\n
4. \u5b9a\u5236\u5316\u5b9a\u4ef7\uff1a\u6839\u636e\u7528\u6237\u7684\u7279\u5b9a\u9700\u6c42\u548c\u5b9a\u5236\u5316\u7a0b\u5ea6\u6765\u5236\u5b9a\u4ea7\u54c1\u7684\u9500\u552e\u4ef7\u683c\u3002\u8fd9\u79cd\u5b9a\u4ef7\u65b9\u5f0f\u8003\u8651\u5230\u4e86\u7528\u6237\u7684\u7279\u6b8a\u9700\u6c42\u548c\u4e2a\u6027\u5316\u8981\u6c42\uff0c\u80fd\u591f\u66f4\u597d\u5730\u6ee1\u8db3\u7528\u6237\u7684\u5b9a\u5236\u5316\u9700\u6c42\u5e76\u63d0\u9ad8\u4ea7\u54c1\u7684\u9644\u52a0\u503c\u3002\u4f46\u8fd9\u79cd\u5b9a\u4ef7\u65b9\u5f0f\u9700\u8981\u6295\u5165\u66f4\u591a\u7684\u7814\u53d1\u548c\u751f\u4ea7\u6210\u672c\uff0c\u5e76\u9700\u8981\u4e0e\u7528\u6237\u8fdb\u884c\u6df1\u5165\u7684\u6c9f\u901a\u548c\u5408\u4f5c\u3002<\/p>\n
\u538b\u6ee4\u673a\u7684\u4ef7\u683c\u53d7\u5230\u591a\u79cd\u56e0\u7d20\u7684\u5f71\u54cd\uff0c\u5305\u62ec\u54c1\u724c\u4e0e\u54c1\u8d28\u3001\u578b\u53f7\u4e0e\u89c4\u683c\u3001\u6750\u8d28\u4e0e\u5de5\u827a\u3001\u9644\u52a0\u529f\u80fd\u4e0e\u914d\u7f6e\u3001\u5e02\u573a\u9700\u6c42\u4e0e\u4f9b\u5e94\u4ee5\u53ca\u5730\u533a\u5dee\u5f02\u4e0e\u8fdb\u53e3\u5173\u7a0e\u7b49\u3002\u5728\u5236\u5b9a\u4ef7\u683c\u7b56\u7565\u65f6\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u5b9e\u9645\u60c5\u51b5\u9009\u62e9\u6210\u672c\u5bfc\u5411\u5b9a\u4ef7\u3001\u7ade\u4e89\u5bfc\u5411\u5b9a\u4ef7\u3001\u4ef7\u503c\u5bfc\u5411\u5b9a\u4ef7\u6216\u5b9a\u5236\u5316\u5b9a\u4ef7\u7b49\u65b9\u5f0f\u3002\u4f01\u4e1a\u8fd8\u9700\u8981\u5173\u6ce8\u5e02\u573a\u9700\u6c42\u548c\u7ade\u4e89\u72b6\u51b5\uff0c\u4e0d\u65ad\u4f18\u5316\u4ea7\u54c1\u548c\u670d\u52a1\u8d28\u91cf\uff0c\u63d0\u9ad8\u7528\u6237\u7684\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002<\/p>","protected":false},"excerpt":{"rendered":"
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